Let's Stick Up For Lollipop People
Watch and Wait
Brief: Raise funds for Blood Cancer UK (especially important as most of their fundraising was halted due to Covid-19).
Insight: "Watch and wait" is one of the most common treatments for blood cancer. At this moment patients, their families and Blood Cancer UK are all waiting: for diagnosis, treatment, news and donations.
Idea: Use this universally relatable feeling of waiting to connect to the audience (including those with experiences of blood cancer and those without) and raise some much needed donations.
TV Ad: 30 seconds.
The ad will show a mother and daughter in a hospital waiting room sitting in front of a painted mural. The mural will become animated to show their journey with blood cancer.
The ad will begin with 10 seconds of a ticking clock before the voice over begins. This silence will be a tool to engage the audience and to get them to experience this sense of waiting.
We see a mother and daughter sitting on waiting room chairs in front of a black & white mural.
Voice over starts after 10secs:
Katie’s only 6 but she’s used to waiting. So is her mum.
Mural animates and boat bobs calmly.
Waiting for treatment.
Waiting for news.
Waves become bigger and boat struggles.
Waiting for research.
Waiting for a breakthrough.
Huge waves crash together. Water clears to leave colour.
We can cure blood cancer this lifetime.
We’re just waiting for you.
End message appears on wall alongside logo.
Text CURE to 2020 to give £3.