Things That Make You Go Ooo
Brief: Encourage women aged 25-64 to attend their cervical screenings while acknowledging that it is not a pleasant experience.
Insight: There is lots of talk about the before and after of a screening but not about the during.
Idea: To pull back the curtain on the deleted scenes of a cervical screening.
TV advert (reduced storyboard)
Making the thick pink booklet less intimidating.
Toilet Stall Invitations:
Catch women when they're taking a peak at their pants.
Through partnerships with lingerie and sex toy providers like Ann Summers and everyday clothing brands like Pep & Co and Tesco we can catch a variety of women from the demographics with the lowest uptake of screening invitations.
Shelf-Talkers in Supermarkets:
Catch women who may be reacting to symptoms.
Mobilise the campaign and remove barriers to appointment bookings.