Penguin Notes

Brief: Create a product that will heighten reading experience for 18-30 year olds.

Insight: Instrumental music is proven to aid concentration through sensory association.

Idea: The creation of curated instrumental playlists specific to each Penguin classic novel. Through partnership with Amazon Music these will be available to download and as an extension on Audible and Kindle.

Everyone deserves to get lost in a good book and with Penguin Notes, they can.

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