Glazed and Confused

Brief: Create branded content for Teen Vogue (in partnership with A Case For Her) that challenges ideas around female sexual pleasure and wellness.

Insight: Girls are made to feel shame for basic human actions such as eating and sex.

Idea: Use doughnuts as a non-intimidating way to address the relationship between shame and sex.

Why is it that girls aren't allowed to feel pleasure without shame? 

It's time for a change.

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