Club Capital

Brief: Make radio relevant.

Insight: Lockdown related club closures mean DJs are out of work and people are missing clubbing.

Idea: Capital FM will bring back club culture safely with an interactive radio show.

How it works:

 

Over the course of the week DJs will compete for Capital FM's coveted Friday night radio slot. Listeners can vote for who they want to headline their night via social media.

Club Capital gives listeners a way to experience club culture safely from their own home. As lockdown eases it can be the perfect accompaniment to garden get-togethers and having people over for drinks.

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